[ Digital Marketing Strategy ]
Regardless of the size of your company, your sector of activity or your resources, your question is always the same:
... and whatever your budget, your status, your environment, your route or even your mood, our answer is always the same.
Analysis
Understanding
Whatever the project, it always begins with a phase of reflection and analysis, to a greater or lesser extent. Understanding your business, your market, your products/services and your strengths and weaknesses.
Strategy
Create
Creation of a tailor-made digital marketing strategy based on your objectives, targets and positioning, while respecting your budget.
Selection of your communication channels and the tools to be used.
Publication planning.
Development
Implementing
Implement the planned digital marketing strategy.
SEO audit and recommendations; content optimisation.
Deployment of sponsored campaigns on search engines and social networks and email campaigns.
Setting up automation scenarios.
Follow-up
Optimise
Analyse the results of actions and identify areas for improvement.
Adjust the digital marketing strategy according to the results obtained.
Reporting and recommendations.
This approach forms the basis of the digital marketing strategy we put in place with you.
It allows you to make yourself known, attract interest, generate a visit, fill in a form or trigger a purchase, and then develop a relationship of trust over the long term.
- SEO comes into play during the information and interest research phase.
- The ATS adds its ability to push your prospects into action when they're ready.
- Combining social networks and e-mail marketing can extend to the entire purchasing process.
The 9 stages of our digital marketing strategy.
AUDIT
> Positioning and image analysis
> Website presence, features, visibility, performance
> Social networks type, pages, content, engagement
> Paid advertising campaigns Google Ads and social networks
> E-reputation: mentions, image
> Data: first data analysis
> Competitive analysis
OBJECTIVES
> Definition of quantified targets for awareness, leads and commitment using the SMART method
TARGET
> Identification of the priority target
> Creation of buyer persona portraits based on own data
> Target segmentation
> Analysis of strengths, weaknesses, opportunities and threats
BUDGET
> Definition of the overall budget in line with resources and objectives
> Definition of values and calculation of cost per acquisition
> Estimating the impact on sales and calculating ROI
CHANNELS & TOOLS
> Selection of channels to be operated : website, social networks, e-mailing, advertising campaigns, applications...according to objectives, targets and audiences
> Omnichannel strategy
CONTENTS
> Creation of text, photos, computer graphics and video content
> Selection of keywords on which to focus
> Definition of the semantic universe
> Definition of the tone and graphic charter
> Optimisation of content and media SEO
> Editorial calendar
DEVELOPMENT
> Implementation of measurement tools and definition of KPI
> Definition of touchpoints
> Launch of campaigns and actions
> A/B testing of advertising and e-mail campaigns
OPTIMIZATION
> Adjustment and optimisation of all content, campaigns and actions in line with the performance measured
REPORTING & MONITORING
> Analysis of results, ROI, leads
> Putting the objectives into perspective
> Presentation of results
> Indicator monitoring
> Market and competitor intelligence
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