[ EMAILING ]
E-mail marketing: the king of ROI
Born in 1965, email marketing today occupies a flattering position in a complete digital marketing strategy. Economical, cost-effective, flexible, high-performance, scalable, widely distributed, responsive, trackable... email alone has all the qualities needed to create a direct and privileged personal relationship with prospects and customers. Its integration into digital strategy and in the marketing automation process creates a dynamic focused on the customer journey.
One to many or one to onee-mails must meet specific objectives.
Sent to a list of contacts or triggered by specific user actions, their purpose is to create and maintain a long-term customer relationship.
Building customer loyalty costs less than finding new customers.
The aim of e-mail marketing is to arouse customer interest and commitment to the brand, increase sales and retain existing customers.
To be effective, e-mail marketing must be personalised, relevant and delivered at the right time.
Our email marketing services
Campaign strategy
- Definition of targets and KPIs
- Targeting and segmentation
- Choice of broadcast period
- Choice of networks and distribution platform
Database
- Constitution of the database; first, second or third party data
- Creation and configuration of registration forms
- Choice of collection channels
- Definition and implementation of CTAs
- DB optimisation
E-mails
Follow-up in the design, creation and optimisation of e-mail content; surveys, newsletters, form complements, landing pages, etc.
- A/B Testing
- Test forms
- Optimisation
- Setting and testing: objects, header, CTA, design, timing, reader software, device, un-sub, online preview, weight
- RGPD compliancelegal information
- Setting up the automation scenario and lead scoring
- Segmentation
- preparation of media and related actions
Implementation of the campaign and scenarios
Monitoring and reporting
- Tracking and analysing conversions (tags) on the management platform and Google Analytics
- Comparison with KPIs
- Performance report generation
- BD and e-mail optimisation, deliverability
- Adaptation of related marketing tools
#1
Campaign objectives
Defining the objectives of mailing campaigns: products/services, target...
#2
Address collection
Choice of platform depending on the CRM used.
Validation of first data.
Collect via CTA and link on form on site.
#3
Installation
Setting up campaigns: configuration, testing, layout, content, legal compliance
#4
A/B testing
Testing text variants, formatting, colours, etc.
#5
Automation
Information scenario/customer journey, nurturing...
#6
Optimisation
Monitoring & optimising campaigns, making adjustments, cleaning up the database
#7
Reporting
Presentation of performance reports
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