[ SEO AUDIT ]
[ SEO AUDIT ]
104 points of analysis for an effective SEO audit
The SEO audit of natural referencing is the first of the various stages in the process of optimising the referencing of an existing site or one under development.
This organic SEO analysis will determine the path to follow, highlight weak points, recommend improvements and set objectives. It therefore deserves special attention.
Improving visibility on search engines : the main objective of optimisation for search engines (SEO) is to increase the visibility of a website in search results. An SEO audit helps to identify the problems that may be preventing the site from appearing in the search results and enables actions to be taken to improve visibility.
Improving the user experience SEO audit: an SEO audit enables us to analyse the user experience on a website by identifying pages that may be difficult to navigate, pages that take a long time to load, broken links and so on. Improving these aspects contributes to a better user experience, which can have a positive impact on natural referencing.
Identifying opportunities SEO audit: an SEO audit identifies opportunities to improve the SEO of a website, such as adding new content, optimising meta tags, improving the structure of the site, etc. These opportunities can help to increase the visibility of the site in search results. These opportunities can help to increase the site's visibility in search results.
Tracking performance SEO audit: an SEO audit also makes it possible to monitor the website's performance in terms of traffic, conversions, bounce rate and so on. This enables us to determine whether the actions taken are having a positive impact on the website's natural referencing.
SEO audit grid
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Analysis
Structure of the SEO audit
- Competitive analysis The audit generally begins with a competitor analysis to understand how other websites in your sector are positioned on search engines.
- Technical analysis Technical analysis: technical analysis consists of examining the technical elements of the website, such as site structure, URLs, loading speed, redirects, 404 errors, header tags, XML sitemaps, robots.txt files, etc. The aim is to identify technical problems that may be preventing the site from ranking well on search engines. The aim is to identify any technical problems that may be preventing the site from ranking well on search engines.
- Content analysis Content analysis: content analysis consists of examining the website's content elements, such as titles, descriptions, H1 tags, text, images, videos, internal and external links, etc. The aim is to identify opportunities for optimising content for search engines and users. The aim is to identify opportunities for optimising content for search engines and users.
- Keyword analysis Keyword analysis: keyword analysis consists of examining the relevant keywords for your website and evaluating the relevance and effectiveness of these keywords. The aim is to identify opportunities for targeting keywords to improve natural referencing.
- Link analysis Link analysis: link analysis involves examining the website's inbound and outbound links and assessing their quality and relevance. The aim is to identify opportunities for acquiring links to improve the reputation and authority of the website.
- Functionality analysis and user experience Functionality analysis focuses on what the site needs to achieve, while user experience focuses on how users interact with the site to achieve their objectives in an efficient and enjoyable way.
Reporting
Report & recommendations
- TheSEO audit summarises the results of the audit, identifies problems/opportunities and includes recommendations for improving natural referencing.
- These recommendations are feasible and adapted to your situation and available resources.
Monitoring & optimisation
Continuous process
Search engine optimisation is an ongoing process: strong competition, changing search engine algorithms, etc. mean that it takes time to rank a website. It's through constant work that you can improve your position in the search results.
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