Consultant
Digital Marketing

• Analysis of the market, trends, your competitors and, above all, your target audience
• Define clear, measurable objectives for your strategy
• Create detailed profiles of your ideal customers to tailor your messages and offers
• Selection of the most relevant digital channels from among social networks, search engines, e-mail marketing, blogs, etc.
• Producing quality content that meets the needs of your audience and reinforces the value of your brand
• Monitoring and analysing the performance of your marketing strategy using specific analysis tools
• Continuous optimisation based on new data and trends

SEO, or Search Engine Optimization (Search Engine Optimisation) is an essential component of any digital marketing strategy.

• Keyword analysis: identify relevant keywords based on their search volume
• Content optimisation: creating quality content that is optimised for search engines
• Technical optimisation: ensuring that the website is technically optimised for referencing
• Link building: backlinks are an important factor in search rankings
• Local optimisation: make sure you're well listed in geolocated search results by optimising your Google My Business page and obtaining positive reviews.
• Monitoring and analysing the performance of your website, tracking keyword rankings, organic traffic and conversions, and adjusting your strategy based on the data collected.

Le SEA (Search Engine Advertising) or search engine advertising placing paid advertisements on search engine results pages

• Choice of keywords: selection of relevant keywords that users are likely to enter in their searches
• Creation of ads: attractive and informative, they must be clickable!
• Auction management
• Budget and planning: set a daily or monthly budget for campaigns and plan the delivery of ads based on the target audience and marketing objectives
• Targeting and personalisation based on different criteria and personalisation based on user behaviour and interests
• Monitoring and analysis: the performance of SEA campaigns is monitored using specific analysis tools to assess the effectiveness of ads and optimise the strategy

Email marketing consists of sending targeted, personalised emails with the aim of promoting your products/services and developing/maintaining customer/prospect relationships. It is one of the most powerful tools for engaging your audiences, building brand loyalty, generating sales and increasing brand awareness.

• Building mailing lists via registration forms on your website
• Segmentation of lists according to demographic, behavioural or purchase history criteria
• Creating compelling content that is relevant to your target audience
• Responsive email design to display correctly on all devices
• Analysis and performance monitoring to assess the effectiveness of your email campaigns and optimise them

Marketing automation is about automating recurring marketing tasks and optimising processes to save you time by avoiding repetitive tasks, improving efficiency and delivering a personalised customer experience.

• Email automation: automated sending of emails based on specific triggers
• Lead nurturing: maintaining and nurturing leads throughout the buying process
• Lead scoring: score leads according to their level of commitment and interest
• Integration with other tools: integration with other tools such as CRM (Customer Relationship Management), content management platforms, social networks, etc. Picsem specialises in integration with the Odoo CRM
• Analysis and optimisation: analysing the performance of your campaigns, identifying trends and optimising your marketing strategy