Advertisement - https://www.picsem.be
Because even unicorns need advertising to get noticed
Our SEA advertising services - Google ADS
Strategy
Defining the campaign strategy
- Objectives: awareness or conversion
- Definition of KPI targets
- Target
- Budget (overall/daily)
- Choice of period
- Definition of duration
- Choice of distribution networks
Words and
key words
- Identification of target keywords and categorisation
- Estimated average CPC
- Analysis of search volumes and competition
- Ongoing monitoring and optimisation of keyword lists
Landing page and
ad
Support for design, creation and optimisation.
- Test variants
- Test forms
- Optimisation
Monitoring and reporting
Optimisation of ad texts/landing pages and bids based on campaign performance results.
- Conversion tracking
- Analysis of Google Ads results
- Google Analytics
- Performance report generation
Complementary to SEOadvertising on the broadcast network Google Ads (SEA) provides an appropriate response to short-term challenges.
A balanced digital strategy is based on optimal organic referencing and takes advantage of the opportunities offered by online advertising on specific occasions. The launch of a new product or service, a flash action, an immediate need to raise awareness... these are the specific objectives of a digital strategy. SEA.
Advertising campaigns on Google ADS allow you not only to broadcast strictly according to the budget allocated, but above all to be able to evaluate performance immediately and adjust parameters if necessary.
Types of campaigns
Campaigns on the search network
Sponsored text ads displayed in search engine results.
Display campaigns
Illustrated advertisements broadcast on the network of websites linked to Google, sites dedicated to online applications and on other sites belonging to Google (Youtube, etc.).
Video campaigns
Broadcasting of video ads on Youtube and other websites.
Shopping campaigns
Your product details will be displayed in Google search results and in the "Shopping" tab
Local campaigns
Ads optimised for display on the Search and Display Networks, Google Maps and YouTube.
#1
Campaign objectives
Definition of SEA campaign objectives: awareness or conversion
#2
Targets & audiences
Targeting of SEA campaigns: geographical, temporal, device, demographic, etc.
Similar audiences, first party data...
#3
Budget
Budget for the entire Google ADS campaign: daily budget, ROI calculation
#4
Key words
Selection of validated keywords for ADS campaigns, classification, exclusion of words or expressions
#5
Advertisements & landing pages
Writing and formatting Google ADS ads, checking CTAs, creating the landing page, testing
#6
Auctions
Choice of campaign model and auction type offered by Google ADS
#7
A/B testing
Test text variants, formatting, colours, etc.
#8
Optimisation
Campaign monitoring and optimisation. Budget and timing optimisation
#9
Reporting
Design and presentation of performance reports
EN 
FR 
IT