An X-rated digital journey

A non-digital native digital marketing consultant...seriously?

Like all members of Generation X, I was born during humanity's last analogue period. Just before the digital revolution revolutionised the way we live and communicate. This transitional period marked the beginning of a fascination with the infinite potential of digital technologies and their impact on the way we live, work and interact.

Since then, I've spent much of my career exploring the complex nuances of the digital landscape, anticipating emerging trends and creating innovative strategies to help businesses thrive in this ever-changing environment.

My approach as a digital marketing consultant is based on an in-depth understanding of each client's specific needs, combined with in-depth expertise in a diverse range of digital marketing disciplines. Whether it's developing a powerful content strategy, optimising a brand's online presence, or exploiting the opportunities offered by social media and online advertising, I strive to deliver tailored solutions that generate tangible results.

Beyond strategies and tactics, I'm a firm believer in the importance of transparency and collaboration. I work in partnership with my clients, sharing my knowledge and helping them to understand the ins and outs of digital marketing, so that they can make informed decisions and actively participate in the process.

Whether you're a growing small business, an innovative start-up or an established brand looking to reinvent itself, I'm here to help you make the most of your online presence and achieve your marketing goals. Together, let's explore the endless possibilities of the digital world and build a prosperous future for your business.

My job as a freelance digital marketing consultant

The evolution of SEO, SEA, SEM, marketing automation and content writing in the age of artificial intelligence.

Today, the job of digital marketing consultant is more dynamic than ever. With technologies and consumer behaviour constantly evolving, it's essential to stay at the forefront of the latest trends and innovations to offer effective solutions tailored to each client's needs.

The evolution of SEO (Search Engine Optimization), SEA (Search Engine Advertising) and SEM (Search Engine Marketing) has profoundly transformed the way brands interact with their online audiences. While organic search remains crucial for improving visibility on search engines, SEA offers immediate opportunities for targeting and generating traffic through paid advertising. SEM combines these two approaches to create holistic strategies aimed at maximising online presence and increasing conversion.

Marketing automation has also revolutionised the way companies interact with their prospects and customers. By automating repetitive tasks such as sending emails, tracking leads and managing campaigns, marketing professionals can free up time to focus on higher value-added activities, while delivering a personalised and consistent customer experience.

Writing content in the age of artificial intelligence is another exciting facet of modern digital marketing. Thanks to advances in automated content generation, businesses can create articles, videos and other types of content quickly and efficiently, while maintaining high quality and relevance. This not only fuels large-scale content strategies, but also enables new ways of engaging and captivating audiences to be explored.

Alongside my commitment to providing high quality digital marketing consultancy services, I specialise inintegration and use of Odoo marketing tools. Odoo marketing tools offer a unified platform that enables businesses to centralise their efforts, effectively track customer interactions and implement consistent, results-focused marketing strategies.

As a digital marketing consultant, my role is to navigate this complex and ever-changing landscape, providing my clients with the advice and strategies they need to thrive in this ever-changing digital environment. Whether it's optimising their online presence, implementing effective advertising campaigns or harnessing the latest technologies to automate their marketing processes, I'm committed to helping them succeed and achieve their goals.