FREE SEO EVALUATION & VISIBILITYI

LOCAL REFERENCING

picsem local referencing

#Optimise your Google My Business listing(s)
1TP5Creation and optimisation of local pages
#Customer Opinion Management
#Netlinking local
1TP5Monitoring and analysing performance

By optimising your online presence on local platforms, you maximise your chances of being found by customers looking for your products or services in your geographical area. Whether they are private individuals (B2C) or businesses (B2B), local referencing is the best tool for :

  • Visibility : appear at the top of local search results on Google, Google Maps and other platforms, ahead of your competitors.
  • Credibility An optimised, consistent presence boosts potential customers' confidence in your professionalism and expertise.
  • Qualified traffic Target customers who are actively looking for what you have to offer in the vicinity of your establishment.
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Local referencing is particularly important for the following sectors of activity:

Physical companies (with or without shop windows) with a local catchment area :

    • Local shops: bakeries, clothes shops, etc.
    • Service providers: hairdressers, electricians, masseuses…
    • Craftsmen: joiners, painters, bricklayers, etc.
    • Establishments HORECA
    • Leisure and cultural centres

B2B companies who sell to local customers:

    • Wholesalers
    • Distributors
    • Manufacturers
    • Business services providers

Liberal professions :

    • Lawyers
    • Accountants
    • Consultants

Optimising local referencing is also important for companies and brands with several physical sales outlets or locations.